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Datacolor Newsletter - June 2013
In celebration of the beginning of summer, we are sending some news your way in hopes of making the next few months a bit more colorful. Enjoy exclusive Datacolor promotional offers and partner offers, an inside look at photographer Dean Zulich, Lightroom tips that will help bring your photos to the next level and the chance to register for an upcoming free webinar!

The Datacolor Spyder Team

This Month:
Show the World Your True Colors and Create Images With Impact Using Spyder4ELITE and Perfect Effects 4!
Datacolor is thrilled to announce our partnership with onOne Software to offer the ultimate product bundle that will bring your images to the next level. Enjoy a FREE download of onOne Software’s Perfect Effects 4 Premium Edition with the purchase of Spyder4ELITE, a $99.95 VALUE!

“We are pleased to offer Spyder4ELITE, the leading Display Calibration Solution for Imaging Professionals in combination with Perfect Effects 4 Premium from the leading manufacturer of photo enhancement tools," said Thomas Kunz, Market Manager Imaging, of Datacolor. “With this promotion, photographers will receive a premier bundle package that will give them both the highest color consistency and an easy, fast and powerful way to creatively edit their images with impact.”

Datacolor Spyder4™ELITE is the top of the line advanced monitor calibration solution that allows visual fine tuning of displays and projector calibration for accurate presentations. Spyder4ELITE is the right choice for professional photographers, videographers and corporate use. The software lets you use the same sensor to calibrate your computer, TV (with SpyderTV HD cross-grade), iPad and iPhone (with SpyderGALLERY app) and projector. No other calibrator has this capability.

onOne Software’s Perfect Effects 4 offers an easy, fast and powerful way to create images with impact. Choose from a robust library of photographic effects to add professional looks to your photos instantly, including the popular HDR and retro looks. You can also recreate the look of film and darkroom techniques, add glows, vignettes, borders, and correct common photography problems. With the ability to stack, combine and blend effects, and paint in effects to specific areas, your creative options are endless.

Combining the color calibration technology of the Spyder4ELITE and the creative effects of Perfect Effects 4 software will enable professional photographers to achieve true-to-life, accurate color displays while also creating images with impact.

Promotion Details:
Offer valid with purchase of Spyder4ELITE between 6/18/2013 – 9/18/2013. The free download of Perfect Effects 4 software will be received upon activation (via license code email) of the Spyder4ELITE. Activations must be made by 10/18/2013.
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Interview with Pro Photographer Dean Zulich

Dean Zulich is a Datacolor Friend with Vision who is becoming well established in the world of professional photography, with top-tier clients in fashion, glamour, apparel, and action categories.

We asked our users what questions they would ask their favorite photographer, given the opportunity. The following questions include the most frequent responses.

Q: How did you become a professional photographer?
A: I started shooting landscapes in the Pacific Northwest with a point and shoot camera my sister bought me in 2004. As I was between careers at the time, I soon decided to go back to school and earn a degree in photography. I graduated with honors and best portfolio of show from the Art Institute of Seattle in 2007, and thereafter commenced my professional career.

Q: If you could go back in time, what tips/advice would you give yourself as an amateur?
A: I think a piece of advice that is probably valid even today is to keep your mind open, and be prepared to be a lifelong student. I am aware of the fact that I will be learning for the rest of my career. I think the major downfall is to think that you now know it all. That is when evolving stops, and can seriously damage one's career and progress. The beauty of photography is that no two images are the same, and I always keep looking forward to whatever my next project will be.

Q: What inspires you?
A: There are many things that inspire me - from walking the streets of downtown LA to hiking in the mountains of Pacific Northwest. I also find inspiration in movies, music, photographs and paintings. I think being into art overall is a key to staying inspired. Keeping in contact with my peers and attending photography expos is another element.

Q: What are your camera bag essentials?
A: My camera bag contains the following:
  • Canon 5D Mark III and Mark II bodies
  • 50 and 85 F1.2 fixed lenses
  • 16-35, 24-70 and 70-200 F2.8 zoom lenses
  • SanDisk memory cards, LaCie rugged Hard Drive
  • Formatt Hitech Multistop ND Filters
  • Color calibration by Spyder4ELITE
  • Lighting by Elinchrom
  • Bags by Kata
  • Manfrotto tripods and stands
Q: Where is your favorite place to take photographs?
A: I particularly enjoy remote locations that are not easy to get to. I like backgrounds that help tell the story, such as Elmina Castle in Ghana, the California desert, the streets of Puebla, Mexico and the shores of Hawaii. I enjoy facing the logistical challenges of locations and solving them with the help of my team.

Q: How do you manage your assets?
A: I download images with a SanDisk Card reader, and back them up on 2 HDs before I format the card. My digital tech also keeps a copy of files from commercial projects for a year.

Q: What workflows do you use?
A: I use Adobe Photoshop, Adobe Bridge and Adobe Lightroom for my workflow. I use NIK software filters and Imagenomic plug-ins in my post production.

To learn more about Dean’s work and upcoming speaking events visit Dean Zulich Photography
Lightroom Tip by C. David Tobie
Lightroom began life as a RAW file converter. Over time it has become the most common software to catalog images, tag them, rate them, find them, and even print them. However its key function is RAW editing. RAW edits are edits that can be done entirely as Sidecar file data, making no changes to the original RAW file, and not requiring a second copy of the often very large, RAW file to be saved to capture the changes. These changes include an increasing number of geometric and localized edits as well as the more familiar global image edits.

If you are not yet using Lightroom for these advanced editing functions, consider learning where to find, and how to use, the following basic geometric and localized capabilities to minimize the number of replicated images on your hard drives. See below for the top Geometric Adjustments. Stay tuned for tips on Localized Editing tools in a later issue.

Top Lightroom Geometric Adjustments
Distortion: Automatically corrects for lens barrel distortion when your lens isn't included in Lightroom's database.

Vertical: Makes converging verticals truly vertical.

Rotate: Levels your image, and gets that horizon line horizontal.

Scale: Increases or decreases the size of the image, relative to the canvas. To date, Lightroom does not include an x/y axis differential, meaning that an image of a circle that appears wider than it is high cannot be corrected in Lightroom, but must be exported to Photoshop or another image editor for that correction.

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onOne Software
With Datacolor Spyder products you can set a perfect foundation for consistent and perfect color. Now you can add the perfect finishing touch to your photos with onOne Software's Perfect Photo Suite 7.5 Premium Edition. It's the fastest and easiest way to enhance, stylize, mask, retouch, and enlarge your images. Download a free trial today, then use coupon code DCOLOR150 to get an exclusive 50% discount on the Premium Edition through June 30, 2013.
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Zenfolio Zoom Tour
The ZOOM Tour is coming to a city near you. Join Zenfolio at this informative seminar, which is tailored to photographers looking to maximize the power of the internet to grow their photography business. The event will feature presentations by industry experts on how to sell, brand, and market your work online. Datacolor customers also can save 20% off a new Zenfolio account when they sign up using code ZOOMDC20.
Upcoming Webinars
6/27/2013 3:00pm EDT:Digital Asset Management – Co-sponsored by Lexar

7/16/2013 3:00pm EDT:Macro Photography – Co-sponsored by Fotodiox and DIY Photography

7/30/2013 2:00pm EDT:Safari Photography – Gear and Workflow – Co-sponsored by Sigma

You can register for these Webinars in advance by visiting:
Upcoming Events
Date Event Details

6/18/2013 -
Profusion Location:Toronto
Website: Learn More

6/24/2013 -
B&H Event Space - Creative Color Control
for Photographers: Workflow and More Sponsored by Datacolor
Location:New York, NY
Website: Learn More

7/12/2013 -
NECCC (New England Camera Club Council) Location:Amherst, MA
Website: Learn More

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